To clarify. The lifetime value of a customer shown in the post is based on an average after churn and cancellations are taken into account. So it is based on actual paying customers who have stayed beyond 2 paid cycles after the 30-day trial.
Do I think this will be an everlasting impact? That's hard to say, results fluctuate over time for a variety of reasons.
My hypothesis, after listening to 1,700 instances of visitor feedback, was that by demonstrating the context of use, we would be able to provide an experience that told an accurate story.
It did, and it worked exceptionally well.
Am I in any way implying that million dollar tests are a dime a dozen? Of course not. I'm trying to illustrate that business value is another way to look at conversion lift.
Most tests are just a flat line zero impact.
Some lose, and some win. But yes, the vast majority do nothing. I wrote about this because it was an exception.
Perhaps there wasn't enough clarity in the write up of the test. Hopefully this extra info helps that.
Do I think this will be an everlasting impact? That's hard to say, results fluctuate over time for a variety of reasons.
My hypothesis, after listening to 1,700 instances of visitor feedback, was that by demonstrating the context of use, we would be able to provide an experience that told an accurate story.
It did, and it worked exceptionally well.
Am I in any way implying that million dollar tests are a dime a dozen? Of course not. I'm trying to illustrate that business value is another way to look at conversion lift.
Most tests are just a flat line zero impact. Some lose, and some win. But yes, the vast majority do nothing. I wrote about this because it was an exception.
Perhaps there wasn't enough clarity in the write up of the test. Hopefully this extra info helps that.
Thanks for discussing! Cheers Oli