He mentions that he was inspired by this article: http://baymard.com/blog/visual...

		nhebb on June 6, 2014 \| parent \| context \| favorite \| on: How I increased conversion on my checkout form He mentions that he was inspired by this article: http://baymard.com/blog/visually-reinforce-sensitive-fields From which it looks like he copied the "128-bit SSL" text verbatim.