Look, for example, at http://templetonrye.com/wp-content/themes/Templeton-Rye/docs... which is linked in the article.
> At Templeton Rye, we’re proud to say we use our own proprietary yeast culture propagated in-house and developed exclusively for whiskey production.
That's entirely deceptive. It's as if Whole Foods resold Green Giant products saying "grown with our family's heirloom seeds!"
Look, for example, at http://templetonrye.com/wp-content/themes/Templeton-Rye/docs... which is linked in the article.
> At Templeton Rye, we’re proud to say we use our own proprietary yeast culture propagated in-house and developed exclusively for whiskey production.
That's entirely deceptive. It's as if Whole Foods resold Green Giant products saying "grown with our family's heirloom seeds!"