> This also means that 74 people out of 21,309 (0.3%) paid to unlock internationally compared to 112 out of 5521 (2%) that paid to unlock domestically.
I don't know how many of these are DAU (you didn't say), but these numbers are not as bad as they might seem. 1%-5% is about industry average for % spenders in games. Where you need to tune things is figure out who the spenders are and raise your ROI. You state that you spent $700 to get $261 in revenue which is about 37% ROI. Not good, but its a start atleast. Obviously you want to be above 1. What I would do is invest a little in some analytics, figure out who your spenders are and cohort them. Then see if you can reduce your spend, become more targeted in your buying, while also increasing opportunities to earn more revenue. Just my $0.02
I don't know how many of these are DAU (you didn't say), but these numbers are not as bad as they might seem. 1%-5% is about industry average for % spenders in games. Where you need to tune things is figure out who the spenders are and raise your ROI. You state that you spent $700 to get $261 in revenue which is about 37% ROI. Not good, but its a start atleast. Obviously you want to be above 1. What I would do is invest a little in some analytics, figure out who your spenders are and cohort them. Then see if you can reduce your spend, become more targeted in your buying, while also increasing opportunities to earn more revenue. Just my $0.02