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Absolutely on naming. I read the article and thought that Letters sounded like a good game so I figured I'd go get it. I went to the app store, searched for 'Letters' and got a million early childhood apps returned (actually around 2300, but I couldn't find it).

I ended up searching for Tetra, wading through a few Tetris clones, finding the author, looking at the other games he had published, then finding Letters in the 'also by' section. Frustrating and a big issue for discoverability - if I wanted to recommend the game to a friend, how do I do that without sending them a link or getting them to wade through my list of games on Game Centre?



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