They decided to release the app to the App Store,
and people slowly started hearing about it. The
first serious buzz happened when blogger ad technical
Robert Scoble wrote about Yo after a visit to Israel.
He called it “the stupidest” but “most addicting” app.
Thus the Yo app became the conversation of the day
among the startup crowd in Silicon Valley and New
York, who tweeted how excited they were at using it.
As interest burgeoned, Arbel moved to San Francisco
last week.
You proved my point " The
first serious buzz happened when blogger ad technical
Robert Scoble wrote about Yo after a visit to Israel.
He called it “the stupidest” but “most addicting” app." Until then no-one knew about it, what is that called marketing. Are you going to down-vote me because you're wrong? How about Flappybird? That didn't gain any traction until the #1 Youtube video maker PewDiePie made a video on how much he hated it.
Marketing is a deliberate attempt to promote a product with the intention of selling it. If the authors or publishers of Yo approached Scoble or the Youtuber and persuaded them to feature their product, that's marketing. If Scoble or the Youtuber came across these apps on their own and randomly decided to mention them then that's not marketing, it's just luck.
Are we going to argue semantics on HN? If I show my app to anyone, which he did. Whether it is a news station or my mom it is marketing. He didn't just magically see it, the developer specifically showed him. You also have no idea if the Youtube video was influenced by the developer do you? I have worked with game streamers and had them promote some of our products; it's not hard. Feel free to post a dictionary definition of "marketing" if you want to continue this pointless debate on semantics.
People like you poison this site's ecosystem. Anytime you receive any counter to your misguided opinion you can silence the dissent by down-voting. Nothing you have said provides a insightful counter to anything I have said. You are just trying to bury my responses because you know you are wrong. It's disgusting, I thought this site was better than this.
