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I call it the "Apple pricing",where 1$ == 1€ .Why do businesses do that ? I'm pretty sure they'd ajust their pricing if 1€<1$.

I get that one needs to adjust with local regulations,the cost doing business,localisation,... but still 1$ != 1€. (a few years ago, 1€ ~= 1.50$ , so much that people just flew to USA to buy expensive Apple gear,and it was still cheaper than paying the € price).



Part of it is definitely that US prices are often listed exclusive of tax, while EU prices are listed inclusive, which instantly adds 20-30%.

Granted, they still hike up the prices further in the EU and other markets, Australia being the most egregious example.


With Apple's market it seems inconsistent. There are some iPhone apps that are $0.99/€0.99/£0.99 or $9.99/€9.99/£9.99, but also many that are $0.99/€0.89/£0.69 or $9.99/€8.99/£6.99. Not an exact conversion, but not just swapping out the signs either. I think the app author gets to choose which of those two pricing schemes they want.


Or as is common now, at least one of your friends is always in the US and about to come home.




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