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chaosmachine
on Sept 17, 2009
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Apple brainwashing: How we do it
Another word Apple likes to overuse: "Breakthrough". You'll find it in most of their product descriptions.
http://www.google.com/search?hl=en&q=site%3Awww.apple.co...
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http://www.google.com/search?hl=en&q=site%3Awww.apple.co...