"But seriously - there's a pervading myth in the search engine marketing and optimization industry that if you're a good boy, the engines will pat your head and will reward you with fine rankings, even if it may take an incarnation or two. That's unfortunate because not only does it fuzz up the hardcore technological issues involved, it also attracts all sorts of gut level thinkers to the SEM world, flogging their gut level advice ("content is king" being just one pervasive popular myth in question) and confusing each other and everybody else. This is a basically religious, moralistic attitude, and quite an inadequate one when dealing with technological issues." -- Taken from http://www.searchengineblog.com/interviews/interview_ralph_t...