Curious to see some of the roots of GoFundMe? Check out Fanbox, previously known as the startup SMS.ac. That's where the founders of GFM worked before they moved on to their current, highly successful venture. I imagine that's where the startup bug bit them and they learned the value of being the middleman for transactions while leveraging social networks. SMS.ac was a middleman for SMS billing and a social network, generating text messages that were sent to users and receiving a share of the text charge from the cellular carriers. I worked with them there, crazy but good times.