The fact that we're having this discussion means he probably failed. The evangelist needs to make with the awesome about products without raising suspicion.
Yes, I understand it's satire or at least something similar. I'm not a regular reader, and maybe I'm missing some subtext. In this case it's too subtle for me because there's this huge glass house called iPhone Developer Relations. Fake Steve should at least boast about how well they nailed it. That would be funny.