I also find this list fascinating, but I also agree with other commenters that energy is better spent educating people on these psychological pitfalls than to try to take advantage of them. If "do no evil" was ever a motto that a company believed in this would certainly qualify.
Agreed, but I wonder how many companies would educate people on these tricks? Would it give any company any advantage or benefit? And what if a large charity uses these tricks in their fund raising schemes? In the UK for example we have a number of street "chuggers" (charity muggers) who use a range of bad tactics on the street and doorstep. Legally they are allowed to get away with their bad behaviour because so many people support the charity in normal ways.
