Like some of you, I disagree with the idea of propping up stuff for the purpose of making your prospects believe that you're up to something helpful. I call it "the feel good factor" entrepreneurship is supposed to be hard work nothing simple.
Like the guy who used markups in the 90's, I come from the school that seeks a point of pain and then start working your way into solutions.
I learned this from the advertising agencies where I worked a few years ago. Client came in with a problem, specified the problem and the particular need for a solution and wrote this out in something called "a creative brief" we took this info, worked our way into sketches, prototypes and then convinced the client that we had a solution.
Convincing the client meant conducting independent customer research and validation.
Lots of iterations where done but at no point did we push, shove or even seek to misled clients for the sake of validating our ideas without hard work done.
I like customer validation. I use it everyday. But I want to do my research and some hard work and then let the customer guide my way. Real MVP and real customers and then we can do all the supper stuff. But you have to be willing to do the hard work and the phony part makes me uncomfortable.
Like the guy who used markups in the 90's, I come from the school that seeks a point of pain and then start working your way into solutions.
I learned this from the advertising agencies where I worked a few years ago. Client came in with a problem, specified the problem and the particular need for a solution and wrote this out in something called "a creative brief" we took this info, worked our way into sketches, prototypes and then convinced the client that we had a solution.
Convincing the client meant conducting independent customer research and validation.
Lots of iterations where done but at no point did we push, shove or even seek to misled clients for the sake of validating our ideas without hard work done.
I like customer validation. I use it everyday. But I want to do my research and some hard work and then let the customer guide my way. Real MVP and real customers and then we can do all the supper stuff. But you have to be willing to do the hard work and the phony part makes me uncomfortable.