The key point is that this is the first widely deployed 32-bit RISC platform with a 16-bit instruction set to come off patent. That has advantages for the embedded applications being targeted in this case. You won't get that with a MIPS or ARM clone because MIPS16 and Thumb are still under patent.
They might have had more actual work done with them back in the old days, so their code might be in better shape now.