Unless they are prepared to invest in an Apple Mac, there is no conceivable alternative for middle of the bell-curve consumers.

People have moved what services they can over to mobile and tablet computers, but offline word processing and full-screen browsing are not going away.

People do identify software and hardware problems when using Windows, but never phrase or recognise them as an Operating System problem or as a criticism of Windows. "Why doesn't X make more effort to work with Windows?" is about as close as you'll get.