When developing new advertisement format, our team did a lot of data-mining and A/B testing to reveal unknown patterns in human behaviour. One of the patterns was that, if you put random badges on the edge of the screen, people will tend to click on them out of curiosity. If you put more coupons, they’ll click even more. And if you show them coupons only once in a while, the time pressure will make users click even more.
The resulting CTRs were dwarfing any other means of advertising. But beware, this behaviour only lasted as long as there were good deals hidden under coupon badges. Changing good deals to no deals would decrease coupon CTR for a whole site for weeks.
With promising CTR results, we wanted even more milk from a coupon, so we implemented a form for collecting emails for newsletter. The number of collected emails has again exceeded all expectations of our client.
And, as if this is not enough good news from our tingling little coupon, niche and local websites are also reporting good physical conversion, meaning: people showing up in the stores with printed coupons.
So what is happening here?
A lot of curiosity and a big pull. Coupon badges basically generate a pull relationship with a customer, who is then more likely to engage with a coupon content.
Since all this sounds like a mouth-full and we can’t tell you exact statistics and our case studies, we give you popify.me
popify.me is the simplest version of coupons that you can test on your site and see it for yourself. You’ll prepare a coupon and put it on your site in a minute. There’s also a viral loop included for social media spread and some sweet statistics.
Honest question: do you think that if this catches on, and will be seen on more and more websites, users will eventually get tired and stop bothering to click the coupons?
They won't. As long there are good deals on coupons, ppl will want to uncover them.
I even beleive that a site with a good marketing team could get rid of banners and use only coupons, which would kindly benefit the site visual complexity.
1. for e-commerce, besides collecting emails for a newsletter, you could put a keyword to a coupon with which visitors can claim discount on your site.
2. you can download e-mails in CSV in your statistics link
tell your e-commerce site URL and I'll see if I can get any ideas
My site is a Norwegian online bookstore. No e-books yet, just paper books-- and we're not currently set up for a keyword (coupon code), but it's something we've been meaning to get implemented. The url is http://www.bokdykk.no, but the text is all in Nynorsk.
we tested on 2M+ visitor news site with a real-value mobile operator coupons and on a local niche 100K+ site with a QR print coupons with a hefty discount.
Interesting concept. I like how minimal you've kept it.
If your site is targeted towards business owners/webmasters in the U.S, I suggest having a native English speaker record the video.
I realize that comment may earn me some downvotes, but I really do think that would result in more users, and I'm willing to sacrifice karma score in order to help the OP.
Perhaps not. I haven't been around HN for very long relative to a lot of contributors, so I wanted to make sure it was clear that my intent was to be helpful, and not to be malicious or rude in any way. I probably could have worded it better.
CTR for badges was like 8% with all the timing and randomness tweaks. Since coupons are not used to drive traffic to other sites we also measured newsletter signup and the engagement was mindboggling 3.5%
Banners and such are PUSH for a customer, he didn't do any action to call the stuff in his eyesight. Coupons are just tingling at the side and if a curiosity makes a user to click on it, this generates PULL effect and he is more likely to engage with a coupon. Or in the other words, this means coupons are a holy grail of advertising :D
When developing new advertisement format, our team did a lot of data-mining and A/B testing to reveal unknown patterns in human behaviour. One of the patterns was that, if you put random badges on the edge of the screen, people will tend to click on them out of curiosity. If you put more coupons, they’ll click even more. And if you show them coupons only once in a while, the time pressure will make users click even more.
The resulting CTRs were dwarfing any other means of advertising. But beware, this behaviour only lasted as long as there were good deals hidden under coupon badges. Changing good deals to no deals would decrease coupon CTR for a whole site for weeks.
With promising CTR results, we wanted even more milk from a coupon, so we implemented a form for collecting emails for newsletter. The number of collected emails has again exceeded all expectations of our client. And, as if this is not enough good news from our tingling little coupon, niche and local websites are also reporting good physical conversion, meaning: people showing up in the stores with printed coupons.
So what is happening here?
A lot of curiosity and a big pull. Coupon badges basically generate a pull relationship with a customer, who is then more likely to engage with a coupon content.
Since all this sounds like a mouth-full and we can’t tell you exact statistics and our case studies, we give you popify.me
popify.me is the simplest version of coupons that you can test on your site and see it for yourself. You’ll prepare a coupon and put it on your site in a minute. There’s also a viral loop included for social media spread and some sweet statistics.