When developing new advertisement format, our team did a lot of data-mining and A/B testing to reveal unknown patterns in human behaviour. One of the patterns was that, if you put random badges on the edge of the screen, people will tend to click on them out of curiosity. If you put more coupons, they’ll click even more. And if you show them coupons only once in a while, the time pressure will make users click even more.
The resulting CTRs were dwarfing any other means of advertising. But beware, this behaviour only lasted as long as there were good deals hidden under coupon badges. Changing good deals to no deals would decrease coupon CTR for a whole site for weeks.
With promising CTR results, we wanted even more milk from a coupon, so we implemented a form for collecting emails for newsletter. The number of collected emails has again exceeded all expectations of our client.
And, as if this is not enough good news from our tingling little coupon, niche and local websites are also reporting good physical conversion, meaning: people showing up in the stores with printed coupons.
So what is happening here?
A lot of curiosity and a big pull. Coupon badges basically generate a pull relationship with a customer, who is then more likely to engage with a coupon content.
Since all this sounds like a mouth-full and we can’t tell you exact statistics and our case studies, we give you popify.me
popify.me is the simplest version of coupons that you can test on your site and see it for yourself. You’ll prepare a coupon and put it on your site in a minute. There’s also a viral loop included for social media spread and some sweet statistics.
Honest question: do you think that if this catches on, and will be seen on more and more websites, users will eventually get tired and stop bothering to click the coupons?
They won't. As long there are good deals on coupons, ppl will want to uncover them.
I even beleive that a site with a good marketing team could get rid of banners and use only coupons, which would kindly benefit the site visual complexity.
1. for e-commerce, besides collecting emails for a newsletter, you could put a keyword to a coupon with which visitors can claim discount on your site.
2. you can download e-mails in CSV in your statistics link
tell your e-commerce site URL and I'll see if I can get any ideas
My site is a Norwegian online bookstore. No e-books yet, just paper books-- and we're not currently set up for a keyword (coupon code), but it's something we've been meaning to get implemented. The url is http://www.bokdykk.no, but the text is all in Nynorsk.
we tested on 2M+ visitor news site with a real-value mobile operator coupons and on a local niche 100K+ site with a QR print coupons with a hefty discount.
When developing new advertisement format, our team did a lot of data-mining and A/B testing to reveal unknown patterns in human behaviour. One of the patterns was that, if you put random badges on the edge of the screen, people will tend to click on them out of curiosity. If you put more coupons, they’ll click even more. And if you show them coupons only once in a while, the time pressure will make users click even more.
The resulting CTRs were dwarfing any other means of advertising. But beware, this behaviour only lasted as long as there were good deals hidden under coupon badges. Changing good deals to no deals would decrease coupon CTR for a whole site for weeks.
With promising CTR results, we wanted even more milk from a coupon, so we implemented a form for collecting emails for newsletter. The number of collected emails has again exceeded all expectations of our client. And, as if this is not enough good news from our tingling little coupon, niche and local websites are also reporting good physical conversion, meaning: people showing up in the stores with printed coupons.
So what is happening here?
A lot of curiosity and a big pull. Coupon badges basically generate a pull relationship with a customer, who is then more likely to engage with a coupon content.
Since all this sounds like a mouth-full and we can’t tell you exact statistics and our case studies, we give you popify.me
popify.me is the simplest version of coupons that you can test on your site and see it for yourself. You’ll prepare a coupon and put it on your site in a minute. There’s also a viral loop included for social media spread and some sweet statistics.