That reminds me of the "Got milk?" marketing campaign which is arguably very successful.

For lamb/mutton all I can think of is a Seinfeld reference: "Salad's got nuttin' on this mutton"

https://www.youtube.com/watch?v=b-HisCMWaso&themeRefresh=1

As a French guy I remember being puzzled about Jerry in this episode the first time I watched it.

I'm actually surprised the article didn't reference it.

Several of the grocery stores in my area carry rabbit in their specialty meat section. If you can't source it locally, there are a good number of suppliers from which you can order it online.

Yes, you can get rabbit, but it's not mainstream. Nobody offers bunny burgers.

Probably because rabbit doesn’t have enough fat to actually make a decent burger. It’s not economical to ground.

Yeah, I always assumed their relative rarity in grocery stores was because they're labor-intensive to prep and butcher. Same as with small fowl like quail and squab.

I've found that quail is often available frozen in many Asian grocery stores.

Your original statement was that it is hard to get not that it wasn't mainstream.

Yeah, "mutton" is not a nice sounding word. It feels like a portmanteau of "mutt" and "(better than) nothin".

It's already French, which rules that out (thanks for nothing, Normans!) Maybe Spanish? Añojo? That sounds kinda nice. Like añejo tequila.

Not if you are a coyote. The other day I went out to my kids treehouse and found a fresh rabbit head with nothing else just lying on the bench at the top of the stairs. I have to assume a coyote decided that was the right place to eat a meal.

Interesting re: kiwi fruit.

I agree too, we are one marketing campaign and health fad away from mainstreaming something like mutton or rabbit.

Mutton: The Other Red Meat

Rabbit: The Other Other White Meat