Florida passed the "Don't Say Gay" bill, to which Disney publicly stood against. Since then, GOP led Florida government has decided that Disney is the enemy and has taken active measures to bludgeon them.
This happened too recently for it to change Disney's calculus. They would've had to start a lobbying campaign close to a decade ago to get it taken up in the Senate in time.
Thanks. That didn't really explain much - apparently the bill isn't about banning the word "gay" - but it gave me context to look it up.
For others who don't follow American drama, apparently it's legislation[1] passed banning discussion on sexual orientation or gender identity from kinder to grade 3 (I believe 5-9 years old range in the US educational system).
Apparently Disney opposed it and has some sort of significant resort there, so the government fired back by taking back ownership of the land that the resort is on, which they appeared to have unfettered control over to the extent of being their own unaccountable government[2].
It is an "anti-woke" law, which is likely to become a purity test in next year's election. GOP lawmakers who come in favor of Disney would have a harder time in a race against a similar candidate who is against. Add in a little dose of "owning the libs", and that's that.
Very little overall, but conservatives it got a fair amount of press and conservative media in particular started echoing a sentiment of “Disney doesn’t share your values”.
Additionally the current governor of Florida (who pushed forwards the bill) is running for the republican nomination for president so its made a pretty big splash regarding the “culture wars”
“Running” is being rather generous to his campaign.
Realistically, this might be a primary issue for a few key Republican seats elsewhere though. The question is whether “owning the libs” via acting against what Disney wants or “owning the libs” via acting against what Google want is more compelling to those people.
