It is an "anti-woke" law, which is likely to become a purity test in next year's election. GOP lawmakers who come in favor of Disney would have a harder time in a race against a similar candidate who is against. Add in a little dose of "owning the libs", and that's that.

Probably very little. This theory is pretty bad from many angles, including timing.

Very little overall, but conservatives it got a fair amount of press and conservative media in particular started echoing a sentiment of “Disney doesn’t share your values”.

Additionally the current governor of Florida (who pushed forwards the bill) is running for the republican nomination for president so its made a pretty big splash regarding the “culture wars”

“Running” is being rather generous to his campaign.

Realistically, this might be a primary issue for a few key Republican seats elsewhere though. The question is whether “owning the libs” via acting against what Disney wants or “owning the libs” via acting against what Google want is more compelling to those people.

The people driving GOP policy these days aren’t exactly rational.